I am drinking Rice Dream's version of chocolate milk with one hand, and dipping pretzels into Nutella with the other. One hand's obeying the "no more milk products" rule, and the other hand flagrantly disobeys. And the "no junk food" rule, to boot! It's like I'm brushing my teeth with Jell-O. Or something like that.
In conclusion: rice milk tastes like rice. And there's something profoundly wrong with that.